10 Common Social Media Mistakes You Are Making — And What To Do Instead
Whether you are just getting started or you are well acquainted with the do’s and don’ts of social media marketing, it pays to take a fresh look at some of the most common mistakes businesses make online to ensure you are not making them too. Here are 10 social media management mistakes I see happen most often — and what to do instead. #1 You’re Being Overly Promotional On Social Media Posting content that focuses solely on your own offering is a sure-fire way to turn people off. Sprout Social surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social, what drives them to unfollow and which industries are on the right side of the line. Respondents indicated that the most annoying thing brands do on social is over-promote. Do this instead: Follow the 80/20 rule : 80 percent non-promotional content and 20 percent posts with calls to action. Experiment with posting quality content from others. To quickly find great relevant con