JUDIT JAMES

Every experienced marketer will tell you that data-driven marketing involves a slew of software solutions that offer advanced analytics designed to both automate and optimize processes. Thankfully, Martech (marketing technology) has come a long way in the past 10 years. Marketing teams are in a much better place to optimize strategies, reach their key performance indicator (KPI) targets, and showcase marketing efforts. However, when it comes time to showing off the results your marketing programs have been getting, all the software in the world won’t help if you can’t extract and interpret the data. There needs to be some degree of data literacy involved, after all, without a fundamental understanding of data, it's difficult to increase conversion rate. Your social media, PR, and digital marketing teams undoubtedly need to pull and deliver progress reports for the higher-ups. You may have a data geek to manage the process or your team may need to learn to do it themselves. Either w

Marketing teams spend a lot of time and money crafting and promoting content to persuade prospects to begin their customer journey. But succeeding in getting customers to take a predestined path is still hit or miss if you don't follow the right method. After reading this excerpt about the six distinct characteristics of content marketing persuasion you’ll be more equipped to map unpredictable customer journeys.  Content marketing that persuades a prospect to take additional action along the customer journey has six distinctive characteristics: 1. Liking Consumers and businesses alike wish to engage with organizations that they admire. Furthermore, we've come to expect no less than stellar customer experiences from those companies. Millennials and Gen Z are often referred to as 'generation 'woke' due to their passion for social rights initiatives, it therefore brings a little surprise that social media demands that marketing teams become more transparent when engagi