ROI of Social Media: Why It Matters and How to Measure It
When I started reading up about social ROI, I found it so confusing, I wondered how other business owners were managing to understand it. I’ll be the first to admit I don’t do great with numbers or formulae. But in the process of creating their guides on ROI for social media, I found that most experts had substituted simplicity and comprehension for thoroughness and over-complication. That was when I decided to make sense of this topic for you and I. In this article, I simplify the steps to measuring your social media ROI. But First, Why Social Media ROI Matters As Lewis Carroll (and later, George Harrison) so famously stated, “If you don’t know where you’re going, any road will take you there.” If you’re running a social media campaign without taking the time to use an analytics tool to assess if you’re getting the results you want to achieve, then you really don’t know where you’re going. Social ROI matters because it tells you where you are, where you want to go and where you sho