JUDIT JAMES

When it comes to digital marketing, people place a lot of emphasis on aspects such as “viral content” and “user engagement.” While these two play an important role in your marketing strategy, often, they don’t provide a clear picture of your business performance. Essentially, they don’t help you determine how the money, time and effort that you’re putting into your business impact its overall performance. If you want to have a better understanding of how the different pieces of your marketing puzzle, calculate your return on investment (ROI). The ROI is the surest way of assessing whether you’re allocating your budget effectively. In this post, I've compiled key statistics that you should know regarding digital marketing ROI. Key Digital Marketing ROI Statistics The average return on investment from email marketing stands at 122%. Based on an eMarketer study , investing in email marketing has one of the best yields with an ROI of 122%. To put this into perspective, this rate is 4 t

There are always pros and cons involved when working with an external resource. While an agency may bring a fresh pair of eyes to a project, they may also bring disjointed communications and add complexity to the process. This is why it’s important to consider the best practices for working with an agency and some pitfalls to watch out for along the way. For companies needing an extra hand with their public relations efforts, agencies continue to be a popular choice. PR agencies help clients tell stories and get their messages out. Yet, these relationships are often challenging for brands to manage. Just because they’ve brought an agency in to help DOESN’T mean they can expect to take a hands-off approach and still be successful. So, what can companies who want to work with a public relations agency do to maximize that partnership?  Here are 10 tips from some of the pros in the trenches. 10 Tips for Successfully Working with PR Agencies Choose an agency carefully: The first step in bui

  With the firehose of digital, mainstream media, and social media content; knowing when your audience is engaged on each platform of their choice is key to a successful PR content program. After all, you can't reach the consumers that never see your content. Timing is probably the most overlooked factor in decision making and strategy. It underpins much of how we structure our day and yet we often take it for granted. That's why when you're considering the factors that result in a successful campaign, consider the time you send out a PR pitch and content. So, Why is Timing So Important in PR? Pitching stories to the media is a critical component of any PR strategy. And while email is perhaps the primary vehicle to getting your company’s stories out, often it's our greatest enemy. Journalists consistently cite email as their preferred method of contact, which sets you up against  hundreds  of other pitches, media alerts, and press releases that flood their inboxes every

The metrics available to measure the success of your marketing and PR campaigns are vast and varied. That's why we like this article that delves into 50 metrics to measure your content marketing campaigns. Bookmark and refer back to this post as you craft a content campaign that works for you. The effectiveness of your content marketing campaign depends on hundreds of factors—your audience, your tone, your level of detail, your competition, your promotion methods—the list goes on. So how can you tell if you’re measuring the right things? And if you’re doing the wrong things, how can you tell what you’re doing wrong, and how to fix it? Use these 50 metrics to measure the success of your campaign: 1. Organic search traffic. First, we have organic search traffic. As you can see in the below illustration, there are four main segments of traffic we’re going to be looking at, and each one of them is significant to your content campaign in some way. You can find this data in  Google Analy