JUDIT JAMES

Let's face it: we're living in a digital-first world. In fact, the number of  people online  reached 4.54 billion, an increase of 7% from 2019. And today's consumers are comfortable shopping for groceries, clothing, vacations, and even cars online. So if your company wants to reach consumers today, it's important for organizations to have a solid digital marketing strategy. To do this, digital marketers must make use of a variety of digital marketing channels, from email marketing to social media. To help you figure out how to do this, we will explore the who, what, why, and how of digital marketing in this blog. We'll outline the advantages of different marketing channels and showcase examples that you can use to inspire your own marketing strategy. Keep reading for the full scoop.  What Is Digital Marketing? This is a big question to answer, so we’ll start with the definition of digital marketing. Put simply, it is a term used to describe how your business achieve

Product, Price, Place, Promotion. If you read the first line and thought “ah the 4ps of marketing”, then you probably know a thing or two about the marketing mix. And if you  really  know this model, you’ll know there are three more: People, Process, and Physical Evidence. But maybe you're wondering, what even is the marketing mix?  Before we answer that question, let’s go back to basics and understand where the term came from; marketing. As many modern marketers have learned, the foundation of marketing is putting the right product in the right place, at the right price, at the right time. Simple right? The hard part is doing it well.  Marketing is all-encompassing as it’s present in all stages of the business cycle: market research, analysis, product development, distribution methods, sales, and understanding your customer’s interests. And marketers use  campaigns  as a way to execute this journey.   So, what is a marketing mix exactly? Read ahead to learn what it is and why it’s