JUDIT JAMES

As you develop your digital marketing plan, you'll need to address how to incorporate an omnichannel marketing strategy, especially if you want to deliver exceptional customer experiences across different channels. As you do, you'll realize that omnichannel is not just another marketing buzzword.  This article discusses the definition, purpose, and best practices for incorporating omnichannel marketing in your business.  Each channel has individual objectives and metrics, and they function independently. the major distinguishing factor between omnichannel and multichannel marketing is that omnichannel marketing prioritizes the customer over the brand. Defining Omnichannel Marketing Omnichannel marketing aims to deliver brand messaging and a customer experience that is unified across multiple channels to existing customers or potential buyers. Why Is Omnichannel Marketing Important? While some marketing tactics are focused on single-channel engagement, omnichannel marketing is a

As a marketer, social media sites offer fast-growing opportunities. Because these platforms reach so many consumers today, marketers can use them to generate leads, create brand awareness, gather data about their audience and industry, share news, create content, and engage with their community. In fact, there are over  3.8B social media users  — that number is growing fast.  GSMA Intelligence  reported 5.16 billion unique mobile users at the start of April 2020, meaning that roughly two-thirds of the world’s total population uses a mobile phone today.  What does all this mean? Well, with the number of people using social media, it's clear marketers need to rely on data they trust to plan campaigns, budget, and predict social media marketing efforts, and secure stakeholder buy-ins.  And as marketers ourselves, we know it can be overwhelming to search for the correct social media statistics. So we created a source of truth where we share the essential facts and statistics that you n

Digital marketers move fast to keep pace with the digital marketing channels they are managing, and to help them do so, they’ve developed a language of their own. From CPA to CMO, CTR to CTO, it’s easy to get your marketing terms or definitions mixed up. You may think someone is speaking about email marketing but they could very well be chatting out their paid advertising strategy.  I built this glossary of the most important digital marketing and social media marketing terms and definitions to help you keep it all straight during your next team huddle. The keywords, terms, and definitions stretch across a variety of digital marketing channels as well as traditional marketing channels.  What are marketing terms and why are they important? Whether you are new to marketing or a veteran, understanding the jargon can be a little confusing. With a multitude of acronyms, like CPC or words like newsjacking, it’s crucial to understand what everything means to make the best-informed decisions.