Marketing ROI: Definition, Measurement & Improvement
Did you know, only 35% of marketers said that understanding the ROI of their campaigns is “Very Important” or “Extremely Important.” What?! Measuring your ROI is the definite way to assess whether your marketing efforts are working and where to allocate budget. So to hear only 35% of marketers think the ROI of their campaigns means we should be discussing why it's important in addition to how to calculate your ROI more often. But don’t worry, we’re on it. In this blog we provide the ins and outs of marketing ROI, it’s significance, and examples of how to use this measurement tool to your benefit. What is Marketing ROI? Marketing Return on Investment (ROI) is a term used to describe the profitability of an organization’s marketing efforts. For every $1 you spend, how much are you generating back? This is the question that you are trying to answer by calculating your marketing ROI. Given that one of the core purposes of marketing is to drive sales, it is critical to understand the